![]() ![]() ![]() “The first few years, it was really just lifestyle drugs intended to improve the quality of one’s life rather than for alleviating pain or curing disease. “The ads, which once focused on treatments for chronic but generally nonfatal conditions, have turned to higher cost specialty drugs,” said Sal Monana, PhD, a pharmacy consultant with Alliant Employee Benefits. "It’s just a matter of months before we start seeing drugs that cost close to $1 million per year advertised on television. The annual cost would buy you a nice two bedroom apartment on the Upper West Side in New York City. The most outrageous game show drug is Acthar, which runs $38,628 per month or about $1,287.60 per day. Second, the annual cost of several game show drugs now rivals the cost of a full year of tuition at private liberal arts college. Of the seven ads, three were for various types of auto-immune conditions. There were a couple of a-ha moments in this research.
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